Category Archives: Communication

Developing a social media strategy?

If you’re looking to develop a social media strategy let me just stop you right there. Don’t. Start off by revisiting what it is your organisation does; look at its vision, mission and strategy. Once you’re clear on that and the way in which your department/faculty/service supports that strategy, only then should you really start … Read more

Reflecting on our communications channels

A while back I wrote a post detailing our approach to communicating service resources. In a nutshell it focuses on the launch and dissemination of our online resources. The process involves developing a launch and dissemination plan and typically involves promoting a resource through social media, email, existing networks, and our service blog. In this … Read more