Tag Archives: content strategy

Future-friendly content

You can’t make assumptions about how people will access your content; the device and platform they use, the context of use, the task they’re actually completing. You have to make sure your content is available everywhere, so you can service the increasing diversity of how people access it. Trying to embrace this flexibility has been one of our biggest challenges and has meant we’ve had to take a new look at our processes, workflows and strategies; all with the goal of making our content as future-friendly as possible. Read more